The Little Red Box that Started a Revolution
In 1993, out of necessity, I designed and built an interface box to solve a problem I was having in the studio. I wanted to feed a guitar amplifier with a pre-recorded guitar track coming from a 2” Studer tape recorder. The problem was the output of the tape recorder was not compatible with the input of the guitar amplifier. I made some phone calls to audio dealers looking for an interface to handle the conversion and discovered none existed. After a few days of experimenting with off-the-shelf transformers and a simple circuit design the first Reamp was born. With pressure from fellow engineers who wanted their own Reamp I decided to get into the manufacturing of Reamps.
In the last seventeen years over 3000 Reamps have been sold in the United States and overseas. A huge user list of famous engineers, producers and musicians adds integrity to the Reamp® brand name. The demand driven mostly by word of mouth has continued to grow with 2010 being its biggest sales year to date. The Reamp® trademark has become synonymous with the process of re-amplifying and is used frequently when describing the process itself.
Oakland, CA – January 1, 2011 – Recording engineer John Cuniberti announced today that he has signed an agreement to sell his Reamp patent, trademark and all business assets to Radial Engineering Ltd, a leading manufacturer of products used by audio professionals and musicians around the world. Financial terms were not disclosed.
As part of the agreement Radial will continue to build the Reamp with the same transformer and circuit found in Cuniberti’s current V2 design.
Radial has also agreed to maintain customer support for previous Reamp customers.
“When I built my first Reamp in 1994, I insisted on using the very best components available”, said John Cuniberti, owner of the Reamp. “This ‘no compromise in quality’ commitment continued for seventeen years with only a few modifications along the way. Unfortunately, however, the rising cost of manufacturing in the US forced me to make a decision about whether to lower the build quality of the Reamp or find a company who could both maintain the quality and at the same time expand its customer base. Because I already had an ongoing patent agreement with Peter Janis, president of Radial, I felt comfortable approaching him with the sale idea. I can’t think of a better company to continue the Reamp brand. It fills out their line of other reamping devices making Radial the go-to store for reamping.”